Friday, December 18, 2015

designing "The Women"

I've mentioned before that I do graphic design for Magenta Theater Company. They are currently wrapping up The Lion, the Witch & The Wardrobe, but their first show of 2016 will be The Women.
The play is an acerbic commentary on the pampered lives and power struggles of various wealthy Manhattan socialites and up-and-comers and the gossip that propels and damages their relationships. While men frequently are the subject of their lively discussions and play an important role in the action on-stage, they are strictly characters mentioned but never seen. (Source: Wikipedia)
In designing the artwork for this show, I thought it was most appropriate to use "feminine" colors such as pink and purple, but opted for deeper and brighter hues... because these women are certainly not weak.

With the gossip theme throughout the script, the concept of overlapping speech bubbles was the first idea that came to me & it seemed so perfect that I didn't even bother exploring other ideas. The overlap also represents how their lives intersect, weave together, and the competition between some of the women to come out "on top."

The design needed to reflect their strength. This was done through the bold and clean graphics and text.

Although the script is set in the 1930's, the women's stories are just as relevant today as they were eight decades ago. The modern style of this artwork helps portray that.

This is definitely one of my favorite designs to date... so simple, yet so perfectly encapsulating of the show.

If you're in the area, I highly recommend that you check it out come February! I know it's going to be amazing.

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